Our offer

No matter where your brand is on its journey, from start up to grown up and everything in-between, we can help your brand stay memorable at the moments that matter most.

Brand Definition

Defining your brand strategy, so that it complements and informs your business strategy.

Services include:

Brand Audit.

No one challenge is ever the same. We’ll help you articulate your challenge, and your ambition, before helping you set your brand’s direction.

Positioning.

We’ll help you articulate the idea that lives at the heart of your brand, helping you:

  • Stand for for something your audience believes in

  • Stand out from your competition

  • Unite your people behind a common cause

  • Make intuitively aligned decisions

Architecture.

Helping your organization be more than the sum of its parts. We’ll help you identify the right structure for sustainable growth for your businesses, products or service portfolio.

Brand Expression

Expressing how your brand looks, sounds and feels in the real world.

Services include:

Visual identity.

Developing a consistently distinct look and feel for your brand – a direct manifestation of your positioning, brought to life across touchpoints such as your logo, colour palette, imagery, typography, graphic devices, iconography and more.

Verbal identity.

Words matter. We’ll help you develop a style and tone that help your brand stand out. The words you own in market, and how to bring them to life. We’ll also train your people in how to write for, and approve your brand’s written style.

Naming.

Our tried and tested methodology helps you find names that create stand out, are truly ownable from a legal and digital perspective, and minimize the risk of misinterpretation at home and abroad.

Brand Activation

Taking your brand to market, and delivering against your corporate strategy.

Services include:

Communication.

Defining your proposition, and taking it to market in a memorable way. Externally with your buying audience and their influencers, and internally amongst your people.

Culture activation.

Brands are what they do, day in, day out. We’ll help you define the culture you want to grow, and the tools and processes you need to grow it – creating ways of working that intuitively have your brand at their core. That means more intuitive decision-making, more empowered people, and less time and expense spent on non-essential brand management.

Experience mapping.

Your audience will forget how you looked. They’ll forget what you said. But they’ll remember how you made them feel. This offer sees us collaborate with you to define and design the standout moments in your customer journey that will make your brand famous. We see these as opportunities to create disproportionate impact through brand.

Training & Workshops

Upskilling your teams, and solving brand and business challenges, fast.

We’ll share our expertise with your team, and help them upskill where it’s needed most. Courses include

  • Brand 101: everything you wanted to know about brand but were afraid to ask

  • Finding differentiation: positioning for success

  • What’s in a name? Tips and tricks for naming your company, product or initiative

  • Living brand: how to build brand-driven cultures within your company

  • From Police to Community: how to build strong brand governance in your organisation

We can also deliver one-day-workshops that help you solve problems, fast.

  • Positioning your brand or product

  • Creating the right structure for growth through brand architecture

  • Roadmapping: plotting your organization’s shift from today to tomorrow

  • Write on: developing and formalizing your brand’s verbal identity